Organization or, rather, lack of it, is the key: Weinberger insists that “we have to get rid of the idea that there’s a best way of organizing the world.” Building on his earlier works’ discussions of the Internet-driven shift in power to users and consumers, Weinberger notes that “our homespun ways of maintaining order are going to break—they’re already breaking—in the digital world.” Today’s avalanche of fresh information, Weinberger writes, requires relinquishing control of how we organize pretty much everything; he envisions an ever-changing array of “useful, powerful and beautiful ways to make sense of our world.”
As businesses go miscellaneous, information gets chopped into smaller and smaller pieces. But it also escapes its leash–adding to a pile that can be sorted and arranged by anyone with a Web browser and a Net connection. In fact, information exhibits bird-like “flocking behavior,” joining with other information, creating swarms.
(Which also means I’m working on my Mary Poppins act today.)